Historic Description of Deauville Jewelry

By Something Vintage Jewelry | 2025

Deauville Jewelry was a mid-20th-century American costume jewelry brand that reflected the fashionable elegance of its time. While not as widely documented as some contemporaries, Deauville gained recognition during the 1950s and 1960s for producing stylish, accessible pieces that captured the look of luxury at an affordable price.

The company’s name drew inspiration from Deauville, France, a seaside resort known as a playground for the fashionable elite. This association gave the brand an aura of European sophistication, even though its production was rooted in the United States. Jewelry under the Deauville mark often featured refined designs that balanced glamour with wearability, appealing to women who wanted to keep pace with changing fashion trends without the cost of fine jewelry.

Deauville pieces typically included necklaces, earrings, bracelets, and brooches, many of which showcased rhinestones, faux pearls, and gold- or silver-tone metals. Some designs incorporated textured finishes and colorful stones, echoing the optimism and playful spirit of postwar fashion. Though less extravagant than luxury makers like Eisenberg or Ciner, Deauville jewelry was admired for its stylish versatility and everyday elegance.

Today, Deauville jewelry is collectible for its charm, quality, and connection to mid-century design. Its pieces, often harder to find due to smaller production runs, remain valued as examples of accessible American costume jewelry inspired by the glamour of European style. Deauville also remains one of the “mystery brands” of vintage costume jewelry—collectible and stylish, but without the detailed corporate legacy that brands like Eisenberg or Bogoff left behind.