Historic Description of Bergère Jewelry

By Something Vintage Jewelry | 2025

Bergère Jewelry was an American costume jewelry brand founded in 1946 by Abram M. Landsman under the corporate name L. Erbert & Co. The company produced jewelry through the late 1970s, with pieces sold in high-end department stores such as Bonwit Teller, Hudson’s, and Saks Fifth Avenue. From its beginnings, Bergère gained a reputation for well-crafted, stylish designs that reflected the postwar demand for affordable yet fashionable accessories.

Bergère’s jewelry was known for its refined construction, tasteful designs, and use of quality materials, often rivalling more expensive costume jewelry lines. Pieces included necklaces, bracelets, brooches, and earrings, frequently adorned with brilliant rhinestones, luminous faux pearls, and richly plated metals. Many designs drew inspiration from contemporary fashion trends, offering women a way to keep their style modern and polished without the cost of fine jewelry.

Advertising campaigns, like the famous “Monte Carlo Madness” line, highlighted Bergère’s playful and chic spirit, blending elegance with a touch of whimsy. This adaptability made the brand especially popular with women seeking both casual daywear and glamorous evening looks.

Though Bergère did not achieve the same fame as powerhouse names like Eisenberg or Trifari, its pieces remain collectible today for their craftsmanship, charm, and connection to mid-20th-century American style. Bergère jewelry continues to be admired by vintage enthusiasts as an example of timeless design at an accessible price point.